A MESSAGE WITH NIKE’S PLUS SIZE LANGUAGE

Since Nike decided to launch its very first plus size range for their sportswear to honour the diversity of women’s bodies, it has received much critique which turned out to be both positive and negative. The outfits were modelled from the beautiful bloggers Danielle Vanier and Gracie Francesca; including models such as Naomi Shimada, Paloma Elsesser, and US Olympian Amanda Bingson.

Here are some posts about Nike Women on Instagram:

Did you catch yesterday's blog post?? JUST DO IT! . LINK IN BIO . Today I open up about some new lessons about fear and identity I’ve been working through the last few months and how I’ve –re-adopted the age-old @Nike saying – Just do it! I also talk a little bit about stepping up my workouts @hourglassworkout instead of being fearful. . . Oh…and did you hear?! @NikeWomen recently dropped a new plus size line – It's so nice to see brands like Nike listen to consumers and give us options to workout in – just cause we are plus, does not mean we aren't fit or active! . Hair makeup and photography by @katiuskaidrovoo 🏋🏻‍♀️🏋🏻‍♀️🏋🏻‍♀️🏋🏻‍♀️🏋🏻‍♀️🏋🏻‍♀️🏋🏻‍♀️🏋🏻‍♀️🏋🏻‍♀️🏋🏻‍♀️ www.SarahTaylorsJourney.com #nike #goldenconfidence #iwontcompromise #skorchmagazine #volup2isdiversity #daretowear #tcfstyle #torontofashionblogger #fullfiguredfashion #ownyourcurves #bodyconfidence #fitness #plussizemodel #psfashiongawds #ashleygraham #fashionforwardplus #curvymodel #GoosFullFiguredFriday #celebratemysize #effyourbeautystandards #beautybeyondsize #mybodysmiles #nikewomen #niketraining #workout #gym #curvyfit #healthyatanysize #healthycurves

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And below are some images around this topic that we liked the most:

I would like to express to all the women who seek sportswear within the plus size range to not feel cut-off by the negative comments, what people don’t understand is that the whole point in launching this range is for unification and acceptance; so that you can feel comfortable in sports clothes whether you are heading to the gym, going for a walk, or wearing it in-doors, you deserve to feel the gratification in these garments. Coming from myself who participates in fitness activities a few times a week, wear what you want, and feel happy in your sports gear, because it’s not only fitness models who can exclusively wear this, or people who meet the ideology of what a healthy body looks like, anyone can.

I will not display the negative comments because I believe that you don’t need to be reminded of them, however – I still want to remind you that you are human just like everybody else. If you go to the gym or intend to go, embrace your curves in your new gear, don’t dissuade yourself into feeling like you’re not worthy of working out in them or that you shouldn’t be seen in public with them, as the feeling comes from within.

I am sincerely happy that there is finally a range of sportswear that target plus size women because it shows that we are moving forward in civilization; that we are creating a positive change, even if those that cannot comprehend the reason behind this are blinded by image.

So to all the women who can now shop for Nike sportswear because they finally have your size, you are the athletes too, you are the sports model to model the clothes too; every audience needs to be reached out to and the voice has finally made its way through the league.

I hope similar big brands decide to do the same.

Written by: Justin J. White

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Style & Curve

Style & Curve is an International plus size magazine. It was founded by Lyz Lupo to promote the beauty of plus size women and to empower them. Style & Curve is an affiliated company of Curvy Promotion. Link: http://curvypromotion.com/

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