I decided to pick the Ladies from the Canadian Curvies project for our cover image on our Facebook page, but I also want to introduce our fans to it.
ABOUT THE CANADIAN CURVIES:
Meet Sarah, Daniela, Yolanda and Catherine – four Canadian women and models from different walks of life that have come together to create a special project entitled, Canadian Curvies. These women united stand for body positivity and diversity, self-love and confidence with a passion for fashion. Their mission is to inspire women and young girls everywhere to love their bodies just as they are, while maintaining a healthy lifestyle. They believe that beauty starts from the inside, and that confidence is the most beautiful thing a woman can wear. The project was officially launched on social media July 1, 2017 on Canada’s 150th birthday, with a Canadiana-inspired photoshoot by renowned photographer, Ronnie Lee shot at Woodbine beach in Toronto, Canada. As it’s officially summer, the shoot features Ashley Graham swimwear from SwimsuitsForAll and as the women wanted to demonstrate that cellulite, rolls and tummies are natural, acceptable and healthy parts of the body that shouldn’t be hidden or edited out – all of the photos from the shoot are completely unretouched. It is their hope that seeing unaltered bodies will help other women see the beauty in their own.
We asked the Canadian Curvies several questions about their project.
Why did you create this project?
Sarah DeMelo: “I co-founded Canadian Curvies because it is important to me to instil self love and confidence in girls at a young age. Growing up I was only exposed to one body type that was defined as perfect. I want to reiterate that there is no ideal body. Bodies come in different shapes and sizes, and we are all beautiful in our own way.”
Daniela Lombardi: “If a woman does not fit into society’s “norm” she’s considered unhealthy, she’s considered obese, she’s on the couch all day eating donuts. We have to put an end to this stereotype. By creating Canadian Curvies, we are able to get that message out. I may not be a size 6, but I rock my size 16 proudly. I have battled my weight my whole life; I watch what I eat, I am active, and I am healthy. You can be curvy and fit, as much as you can be slender and unhealthy. Healthy lifestyles come in all shapes and sizes…as does sexy!”
Catherine Field: “There is an important differentiation to be made between being curvy and being obese – we founded the Canadian Curvies because we want to defy stereotypes about what a healthy body is, and role model that a healthy lifestyle does not result in the same shape and size for every body.”
You are 4 women of different sizes, differend hair and skin colours, why do you want to promote body positivity?
Sarah DeMelo: “I believe the body positive movement, and showing body diversity in the media is really important. It’s important to the four of us that we can utilize Canadian Curvies as a platform to show young girls and women that there is no ideal body. We are all perfect in our own way.”
Yolanda L.: “Growing up, diversity was never prevalent in the media the way it is today. I always believed I had to be a certain size, skin colour or shape to be accepted. Co-founding Canadian Curvies, is my way of giving the younger generation someone to look up too. The greatest joy that I have received since starting this project, is hearing my nieces tell me I’m ‘#goals’.”
Daniela Lombardi: “Meeting Catherine, Sarah and Yolanda has been truly life changing for me. We are all diverse and at all different stages in our lives. Each of us brings something different to the table and it just meshes poetically. A friendship and support system we all least expected and are extremely grateful for. Just made sense that we did something together that we were all passionate about. One of the reasons why I helped co-found Canadian Curvies, is to have a platform for self-love and self-confidence. We have to teach girls and women that they have to embrace themselves.”
Why is it important to have such a Body Positivity/Diversity project also in Canada?
Daniela Lombardi: “Being new to plus size modeling, I realized that there is a lack of Canadian representation in the plus size market in North America. We want to use Canadian Curvies to bring attention to this. There are a lot of plus size models in Canada; but it seems that if you’re south of the border, your chances are better to be hired… even in Canada. We want to showcase to the world that confident, curvy Canadians can and will rock this industry too!”
Catherine Field: “We’ve seen an underrepresentation of Canadians in the North American plus size industry, and felt strongly about creating a group to give a voice to Canadian Curvies and bring more awareness to the amazing talent that we have here in Canada.”
Meet the Curvies:
Swimswuits: SwimsuitsforAll by Ashley Graham
Photographer: Ronnie Lee Photography (http://www.ronnieleephotography.ca/)
On a personal note, I must say that I love the models and the brands of Canada a lot. I even can’t tell you why, but I think that comes from the love my father had for Canada all of his life. He always wanted to go there one day and he was even thinking of moving there with us, but it didn’t happen. I am happy that I could highlight with this article of the Canadian Curvies their issues at least.
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