(BY STYLE & CURVE MAGAZINE)
Wouldn’t that be an amazing headline?
We already shared several times requests towards Victoria’s Secret to go plus. My idea to do this started after seeing how amazing plus size model Joby Bach from Canada looks wearing VS bodysuits for her shootings. Until this day, Victoria’s Secret did not announce plans to extend their range. We still have hopes thought!
CONSUMER ASKS FOR EXTENTED RANGE
A few weeks ago our fan Kayla Eterni send us a link of the email she send to Victoria’s Secret:
As you can see Kayla has a great body, she just grew a bigger chest naturally. As a big fan of VS she surely would prefer to continue to shop from her favourite brand, but she can’t do that now anymore because they don’t offer clothes in her bra size 34DDD. This would change if VS started to add bigger sizes to their range.
Furthermore, as girls grow older into women their body always changes. It is a natural progress, like it happens again with a female’s body after she gave birth to a child. I myself see this natural process as a problem for VS though, because they will lose their former clients if they stick to the sizes they have now.
JOBY BACH IN THE FIRST PLUS SIZE CAMPAIGN FOR VICTORIA’S SECRET
To make things easier for Victoria’s Secret we asked Joby Bach to do a shooting for us wearing only their clothes and she agreed! Joby had to change some of the clothes in the VS shop to make it fit her size and to change the look. So, she changed the text of the black shirt from the PINK COLLECTION from “Sorry but I actually Can’t” into “Sorry but I actually Can”. She also designed the Black T-shirt saying: “Definitely and Angel” for the cause, because she really believes that she is an “angel” and size doesn’t matter!
HERE ARE THE RESULTS OF HER RE-DESIGNING:
MORE IMAGES FROM HER SHOOT:
CURVY MODELS ROCK!!!
I believe that these words are 100 % true. We are not scared to demonstrate Victoria’s Secret or any other fashion brand, that doesn’t offer plus sizes, how such a campaign could look like.
We know that not every brand will follow our request and we won’t be angry with them on that. We know that a change means also investments, which needs funding first. Nevertheless, we ask brands to think outside their box and think about their future.
GO BODY POSITIVE AND PLEASE DON’T GO DOWN
In the recent years, I saw so many body positive Instagram accounts growing bigger and better than any other accounts. The reason for their success is a change in the people’s minds. We admire women showing their belly, their cellulite, their stretch marks or any other flaw to the public more than anything else. Showing the world that you are imperfect, but still happy with yourself is a strong message. Therefore, we regard those women as brave. But this is not the end, what has started on social media, will become more and more relevant for our real life. This counts also for the brands we prefer. I picked out Kayla and Joby as those consumers, who would love to see a change in the range and promotion of Victoria’s Secret; but I am sure there are many more who would love a more body positive approach of VS by extending their range combined with the promotion of plus size models.
I say that this is important, because I believe that brands will sell less each year if they stick to their old marketing ideals.
Just look at Sports Illustrated! By choosing plus size models last year and this year, they made sure to succeed again. We the consumers love SI again and we are very excited to see which models they will pick for next year’s issue. The reason why more and more brands and magazines hire plus size models like Joby Bach is, because they see how much they can increase their income through this. As you can see, the body positive approach is already succeeding and it will continue to do so in the future.
I know a single article might not change things, therefore I kindly ask you as our fans to write to VS and ask them to extend their range. Please refer to this article by using this link and write “EXTEND YOUR RANGE AND GO PLUS SIZE – GREETINGS FROM STYLE & CURVE MAGAZINE AND ME”. You can send your email to firstname.lastname@example.org and to email@example.com. It would be better to use both emails to get heard. Both emails are public.
I believe that consumers rule. If you want a change, then we as the consumers must ask for it. Don’t believe that you have no saying in this world. Every brand listens to their consumers, they have to!
I believe in your power! Kayla, Joby and my team from Style & Curve Magazine also believes in YOU! Therefore, write an email to Victoria’ Secret today!
I will also write to them in the name of Style & Curve Magazine and ask for an official explanation why they don’t offer bra’s in XL anymore and when they plan to extend their sizes for their consumers.
I will keep you updated about any information I get.
Thank you very much for your attention and inform us if you get an answer from Victoria’s Secret.
Style & Curve Magazine
Photographer: Laurie Godin-Rheault
Hair : Tania Triassi
Makeup: JF DUPONT
Agency : Next Models Canada