JOBY BACH FEATURED AS THE FIRST PLUS SIZE MODEL FOR VICTORIA’S SECRET – WOULDN’T THAT BE NICE?

(BY STYLE & CURVE MAGAZINE)

> UPDATES INCLUDED BELOW <

Wouldn’t that be an amazing headline?

We already shared several times requests towards Victoria’s Secret to go plus. My idea to do this started after seeing how amazing plus size model Joby Bach from Canada looks wearing VS bodysuits for her shootings. Until this day, Victoria’s Secret did not announce plans to extend their range. We still have hopes thought!

CONSUMER ASKS FOR EXTENTED RANGE

A few weeks ago our fan Kayla Eterni send us a link of the email she send to Victoria’s Secret:

As you can see Kayla has a great body, she just grew a bigger chest naturally. As a big fan of VS she surely would prefer to continue to shop from her favourite brand, but she can’t do that now anymore because they don’t offer clothes in her bra size 34DDD. This would change if VS started to add bigger sizes to their range.

Furthermore, as girls grow older into women their body always changes. It is a natural progress, like it happens again with a female’s body after she gave birth to a child. I myself see this natural process as a problem for VS though, because they will lose their former clients if they stick to the sizes they have now.

JOBY BACH IN THE FIRST PLUS SIZE CAMPAIGN FOR VICTORIA’S SECRET

To make things easier for Victoria’s Secret we asked Joby Bach to do a shooting for us wearing only their clothes and she agreed! Joby had to change some of the clothes in the VS shop to make it fit her size and to change the look. So, she changed the text of the black shirt from the PINK COLLECTION from “Sorry but I actually Can’t” into “Sorry but I actually Can”. She also designed the Black T-shirt saying: “Definitely and Angel” for the cause, because she really believes that she is an “angel” and size doesn’t matter!

HERE ARE THE RESULTS OF HER RE-DESIGNING:

MORE IMAGES FROM HER SHOOT:

CURVY MODELS ROCK!!!

I believe that these words are 100 % true. We are not scared to demonstrate Victoria’s Secret or any other fashion brand, that doesn’t offer plus sizes, how such a campaign could look like.

We know that not every brand will follow our request and we won’t be angry with them on that. We know that a change means also investments, which needs funding first. Nevertheless, we ask brands to think outside their box and think about their future.

GO BODY POSITIVE AND PLEASE DON’T GO DOWN

In the recent years, I saw so many body positive Instagram accounts growing bigger and better than any other accounts. The reason for their success is a change in the people’s minds. We admire women showing their belly, their cellulite, their stretch marks or any other flaw to the public more than anything else. Showing the world that you are imperfect, but still happy with yourself is a strong message. Therefore, we regard those women as brave. But this is not the end, what has started on social media, will become more and more relevant for our real life. This counts also for the brands we prefer. I picked out Kayla and Joby as those consumers, who would love to see a change in the range and promotion of Victoria’s Secret; but I am sure there are many more who would love a more body positive approach of VS by extending their range combined with the promotion of plus size models.

I say that this is important, because I believe that brands will sell less each year if they stick to their old marketing ideals.

Just look at Sports Illustrated! By choosing plus size models last year and this year, they made sure to succeed again. We the consumers love SI again and we are very excited to see which models they will pick for next year’s issue. The reason why more and more brands and magazines hire plus size models like Joby Bach is, because they see how much they can increase their income through this. As you can see, the body positive approach is already succeeding and it will continue to do so in the future.

COMSUMERS RULE

I know a single article might not change things, therefore I kindly ask you as our fans to write to VS and ask them to extend their range. Please refer to this article by using this link and write “EXTEND YOUR RANGE AND GO PLUS SIZE – GREETINGS FROM STYLE & CURVE MAGAZINE AND ME”. You can send your email to victoriasecret@customercare.com and to vsrequest@victoria.com. It would be better to use both emails to get heard. Both emails are public.

I believe that consumers rule. If you want a change, then we as the consumers must ask for it. Don’t believe that you have no saying in this world. Every brand listens to their consumers, they have to!

I believe in your power! Kayla, Joby and my team from Style & Curve Magazine also believes in YOU!  Therefore, write an email to Victoria’ Secret today!

I will also write to them in the name of Style & Curve Magazine and ask for an official explanation why they don’t offer bra’s in XL anymore and when they plan to extend their sizes for their consumers.

REACTIONS:

First Title – JOBY BACH FEATURED AS THE FIRST PLUS SIZE MODEL FOR VICTORIA’S SECRET

SHARING RESULTS (Our posts and Joby’s posts)

Website – 2,43k

Facebook – 181,3k (6727 likes)

Instagram – 425k (23924 likes)

Total People Reached: 606,3k (30651 likes)

We had to use the first title to see if this news will create a hype. The sharing result shows that it was a huge success already and I am very happy about that. Victoria’s Secret is a Million Dollar brand, so you won’t get them to change anything if you don’t show them what people want.

Regarding the comment that Joby is not even ‘plus size’ and rather just a normal sized woman. For the fashion industry she is regarded as a plus size model. The plus sizes start at size 8 for the industry. Joby herself is a size 14. Now if you wonder why does she looks so thin and fit, then this is due to her fitness regime.

Furthermore, I know that some people don’t like Victoria’s Secret, because their models look too skinny; like young girls. The reason why they look like that is because VS wants to attract young shoppers, but as I said above they will lose them when the girls become women. With an extended size range and with hiring plus size models for their brand, they can connect again with all women. Don’t you think it is important to show young girls that women come in all shapes and sizes? You might not like VS, but you have a responsibility for the young girls of your society to teach them better.

To make a change you only need to send an email to VS as I said above. Use this chance!

 

UPDATES UNTIL APRIL 24

After publishing the article Joby Bach was asked by a newspaper and a TV channel to talk about herself and about this article. Furthermore, other online pages that follow us and her shared also the story.

Here are the links of the article/shows/posts who mentioned our story:

Le Courrier du Sud – Canada

 iHeartRadio – Canada

Krągłości – Poland (liked by 171 users)

Plus Girls – Poland (shared 282 times)

TV SHOW DENIS LÉVESQUE – Canada

Thank you very much for your attention and inform us if you get an answer from Victoria’s Secret.

Kind regards,

Lyz Lupo

Style & Curve Magazine

Website: www.stylencurve.com

Email: styleandcurve@gmail.com

SHOOTING CREDITS
Photographer: Laurie Godin-Rheault
Hair : Tania Triassi
Makeup: JF DUPONT
Agency : Next Models Canada

 

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Style & Curve

Style & Curve is an International plus size magazine. It was founded by Lyz Lupo to promote the beauty of plus size women and to empower them. Style & Curve is an affiliated company of Curvy Promotion. Link: http://curvypromotion.com/

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