20 years ago, the only future plus size models could hope to have was to end up in a catalogue! Today things have changed to the better and the Plus Size Industry is growing faster than the speed of light. Which is no surprise for me when you keep in mind that most women are plus sized! It started in New York with the Fuller Figured Fashion Week and magazines like Plus Model Magazine and today we got the Millionaire Curve Models, who are the idols for the younger generations. Everything is coming up roses, right?
I had the idea to make this article on Jan 10, after Ashley Graham became the first model to hit the 3M mark on Instagram. Two days later Iskra Lawrence followed her and right now she even leads. Nevertheless, their achievement is a success for the whole Plus Size Industry. The more successful the role models become, the more successful will the industry itself become! We still have a long way to go still, but I am happy to see how great we manage each step.
I’ve estimated 5 models who have over 1m followers on Instagram and figured out 5 reasons for their success.
1. Sexy Photos
We all know that sex sells, but these models manage to combine lingerie pictures with a positive attitude.
2. Great Marketing Choices
These models create their own movements, create their own top stories and they collaborate with good marketing pros.
3. Awesome Contacts
Contacts, contacts, contacts – This is an old and still true reason for a big success and these models have them.
4. Great Brand Selections
The secret to become a house hold name is to be favourite model of a brand. Everyone knows that Ashley works for Addition Elle and that Iskra works for Aerie.
5. Unapologetic Attitude
These models are not scared to show you their bodies with all their so-called flaws and are unapologetic about it. Tess Holliday is the pro in that section.
HERE ARE THE 5 MILLIONAIRE CURVE MODELS ON INSTAGRAM:
Ashley Graham is without any doubt the most successful one. The reason for me to make her my number one is the SI swim cover and that she was the first one to achieve the 3M followers on Instagram. Bow down b***, the queen has arrived! Her success story will continue…
Iskra Lawrence might be ahead of Ashley right now, but I know from the past that this can change again. Still, I love to name her as the second most successful plus size model on IG. She got very successful in a short amount of time, due to the 5 reasons above and it’s not the end yet. Can’t wait to see what the princess will achieve this year!
Jordyn Woods 2,5m
Jordyn Woods is Kylie Jenner’s BFF, with this simple information she was already all over the news by now. Jordyn surely started her career by already knowing the right contacts. This combined with her beauty and her unapologetic attitude made her so successful.
Tess Holliday 1,4m
Tess Holliday rose to fame for her daring and unapologetic attitude. No other size 22 model received so much attention for wearing lingerie or nothing. Unlike many others who would step back, she embraced the love and hate and kept on doing what she can do best. This way she got hired by an international plus model agency, appeared in People Magazine and worked for many high ranked international brands. So, stop hiding and show your confidence to the world, it can still end well for you!
Ashley Alexiss is the first plus size model who became Playboy’s Miss Social in 2011. From there on her success story only grew bigger than many expected. Apart from being a sexy beauty Ashley also an MBA in Communication and her own brand called Ashley Alexiss Swimwear. Today she is working for many high ranked plus size brands and has a following of 6M (FB + IG). Ashley Alexiss can still achieve a lot more and I feel blessed to follow that on her social media.
WHY I FOCUSED ON INSTAGRAM?
I want to end this article by explaining why I focused on Instagram for this article. Ashley Alexiss surely has more followers than the other models, but Ashley Graham rules on Instagram right now. I wanted to focus on this side, because Instagram is the perfect platform for fashion. It is today more successful than Facebook and Twitter. Furthermore, I experienced out myself how Facebook is trying to restrict plus size pages and models and I don’t want to praise this page for now; until they change!
The models above still give me hope though. More acceptance, more toleration and more love for plus size women can happen if we continue to support the role models!
P.S. More articles about other models will follow in the next weeks.