Australian Plus Model Georgina Burke is tired of seeing how brands use plus models only to create a ‘shock value’ to their collection:
“It’s kind of sad because it’s almost like brands feature plus models for the shock value, to get noticed. It shouldn’t be like that,….Those campaigns should just be released, and it just happens, and then another one should be released. It shouldn’t just happen occasionally. We need a happy medium of using a plus model and then shooting a straight-size model too and intertwining them instead of segregating everything,….And I wish people in the industry didn’t have the misconception that ‘plus’ models are not as agile or we can’t move or that we’re not able enough as a straight-size model because they think our size restricts us,… When anybody asks me, ‘What do you do?’ I say, ‘I’m a model–just on a grander scale.’ That’s all it is.” ~ ELLE
I think she has a point here. I love to see how more and more brands like to use one or two plus models for their newest promotion, but will this really last? Calvin Kline choosed a plus model a few years ago for his promotion, but after that not again. It gives really the impression as if they are only used to create an hype in either a positive or negative way. Both is fine, if the brand sells more than before. Is a good selling result also why brands like Victoria’s Secret, or Chanel didn’t use a plus model for their collections yet? This is a question which can only be answered in time.
But useing plus model only to create a hype is totally wrong. We are not a hype and we are not just in right now. There have always been plus size women and we will also stay. We just want the accurate represantation. And as Georgina Burke said, we need a happy medium of using different types of models with different sizes.
If you look at how many different nationalities and body sizes each country has, then I think this should also be reflected in the fashion sector.
Enjoy a selection of pictures whih I found during my research for the article. All pictures were already featured in Ke Blog Italy:
For bookings please go to Jag Models NY.
Have a nice day and to all brands I just want to reminde you to better include, rather then exclude.