KENDALL JENNER THE NEW SUPERMODEL – IS VOGUE IN SUCH A BIG NEED OF MONEY? AND WHY DON’T THEY SHOW PLUS MODELS?

Seven days ago Vogue magazine announced to publish a special edition about Kendall Jenner, and only about Kendall!

If the world’s most successful fashion magazine decides to praise one certain model in a whole issue, then this only means that she is the top model of the world. The last time models were praised this much was during the supermodel era. So for Ana Wintour, Kendall Jenner is today’s SUPERMODEL. But is this only due to her 68 Million followers across her social media pages?

Vogue even published this article written by Robert Sullivan: “How Kendall Jenner Stays Grounded With 68 Million Followers and Counting” – below are some quotes from it which I want to discuss:

She is a very sweet person,” Karl Lagerfeld says. “Very caring and not at all spoiled by those superficial successes. I must say I love her.”

Kors said. “She’s sophisticated but laid-back. She’s both. She’s chic. She’s the Ali MacGraw for the Instagram generation. I remember when Ali first hit in Love Story, every girl in the world wanted to wear her hat. Kendall is Ali times a zillion.”

Last year, Estée Lauder launched a Kendall Jenner–inspired red-orange lipstick called Restless. “It was the number-one most successful lipstick on our Web site,” said Jane Hertzmark Hudis, group president of the Estée Lauder Companies.

“Her social-media reach is just incredible,” says Francisco Costa of Calvin Klein.

Kendall talking about good posts for Instagram: …“it has to be organic.”…“You don’t want to do too many posts,” she said. “You want to leave them wanting to come back.” She summed up this secret in one word. “Mystery!”

…first I should say what’s organic about her. She works hard when she’s with a photographer (see the way she locks on the lens), she is very concerned with punctuality (“I’m on time—I got that from my dad,” she says)

When I asked her to define an organic post, she said, “It means you can’t totally plan it out.”

Remember: In the world we live in today, being a celebrity is itself a business—with places to be, posts to make, people to meet. In the old days, a company wanted a celebrity on its side because she related to its image, what we now call its brand. Today, someone like Kendall is a brand. And companies don’t just want an association; they want her followers. It’s gone from a sleepover to a marriage.

“I’m aware of the incredible opportunity I’ve been given by coming into this business,” she texted me later. “I mean, I’ve dreamed of being a part of this my whole life.”

Read the reactions below to the special issue news and to the many posts about Kendall on their Facebook page; comments are not chronological order:

‘When did vouge become all about the kardashians I thought vouge was all about style and haute couture fashion

Kate Moss is a supermodel, Cindy, Claudia, Naomi and Linda are supermodels!!!! Kendall Jenner is NOT a supermodel, you’d think being a fashion magazine, you’d know

Why?!!!! There are so many talented models that deserve it

Glad to see that money can still buy you your career

Seriously stop about this posts about Jenner. Oh wait, you’re receiving money so you can say she’s a supermodel of our time. You’re trash vogue. I lost respect.

Unfollowing as of now. We don’t need another rag following this hideous family about and reporting on their every bowel movement. I thought Vogue was about fashion. Not anymore obviously.

When did Vogue become the crappy version of TMZ?? No news on fashion just news on what the Kardashians et al are doing. RIP Vogue.

Answer: When Ana decided to put celebrities on the cover instead of Models. Thanks Ana!

lmao no way she’s a supermodel, she’s just rich have you seen her catwalk? its horrendous.

Anyone one with that much money Can be super model right!?

Whoopdy damn doo. How about photos of normal women with real jobs having a sleepover in Chanel Couture? Bored of seeing the same children over and over.

Vogue is supposed to be the fashion leader not the sheep!!

What I do find disappointing is that @vogue doesn’t actually reply to any of the comments their readers are posting – and that’s not just bad manners, it’s bad PR.

Coco Chanel is rolling in her grave.

Vogue needs her followers. What happened Vogue? It is supposed to be starlets need vogue, not the other way around.

From trend-setter to trend-follower.’

 

It is obvious that the fans do not like Kendall or the Kardashian’s at all, but that doesn’t bother the magazine. Anna Wintour voiced in November 2014 about the cover of Kim Kardashian:

Anna-Wintour-Kanye-Kim

“If we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine! Nobody would talk about us. It’s very important that people do talk about us.”

 

My Conclusion:

I still don’t know what to think of Kendall Jenner as the new supermodel. She got famous through her family’s show, prompting herself to become a model. She learned everything she needs to become a successful model; changing her image from a spoilt child to a nice, hard-working and girl-next-door figure. But she can never get rid of the ‘Kardashian effigy’. That image helped her get her 68 Million followers. She was a star before she started to model, yet she is the first supermodel hated by many people. The hate and envy she receives is the motor of her career, and I cannot remember any supermodel throughout history who has managed to become more successful from the envy people have towards her. We follow her on Instagram to follow her super-rich lifestyle and her newest model pictures make us become speechless. Surely she is a great model, but to me it is not enough to be the best only because of the millions of followers. However, Vogue thinks differently about this: ‘In the world we live in today, being a celebrity is itself a business—with places to be, posts to make, people to meet. In the old days, a company wanted a celebrity on its side because she related to its image, what we now call its brand. Today, someone like Kendall is a brand. And companies don’t just want an association; they want her followers. It’s gone from a sleepover to a marriage.’ Furthermore,  here is what you need as the future supermodel:

  1. MILLIONS OF FOLLOWERS – All you need is a high number of people who follow you. How you manage that doesn’t matter at all; you can even buy the likes. If you are in a TV show then it’s even better, because more people will get to know you. Then you just need to get yourself in a scandal, or in a controversy where more people will follow you ‘organically’ (meaning, you don’t need to buy the likes).
  2. To become a BRAND – You are already on TV, you already created a controversy about your person; one doesn’t know if they should hate or love you. Well done, this is the best place to ask companies to promote them on your page. And yes, you can ask for money from every simple Instagram promotion, for instance, Kendall’s sisters Kim, Kourtney and Khloe Kardashian recently got sued by a company who invested 10 Million in their struggling Kardashian Beauty Brand: ‘As we previously reported, the Kardashians originally partnered up with a company called Boldface in 2012, launching a makeup line called “Khroma Beauty.” Problem was … a year later, a judge blocked the company from using the name “Khroma.” The girls changed the name to “Kardashian Beauty,” but Boldface started tanking. Hillair Capital Management was then buying out Boldface and sinking $10 mil into the business. Hillair now claims the Kardashian girls didn’t hold up their end of the bargain by blasting out the virtues of “Kardashian Beauty” to their millions of followers.  Hillair wants its $10 mil back plus what they would have made … up to $180 mil.’: http://www.tmz.com/2016/03/21/kim-khloe-kourtney-kardashian-sued-beauty-company/#ixzz44K3kbzLs THIS MEANS THAT THE SISTERS WOULD HAVE EARNED UP TO 180 MILLION BY SIMPLE SOCIAL MEDIA POSTINGS.
  3. Become an ENTREPRENEUR – Once you have millions of followers and you become your own brand, all you need to do is make more money and to become better in what you do. This is what Kendall did, and even if she is just 20 years old, she is already on top, due to her 68 million followers and her disciplined work ethic. Her good looks also helped her.

Welcome to the new model world, where you can only become a supermodel if you have many people follow you on Instagram, and Vogue supports this, because if they didn’t create a controversy then less people would talk about them. I wonder if Vogue magazine thought that they didn’t have enough important material to publish that they needed the Kardashian/Jenner clan to guarantee sales. It looks like there are no other interesting or controversial topics anymore.

HOW ABOUT ADDING SOME PLUS MODELS TO THE FASHION SCENE? Big CONTROVERSY!!!!!! I know you guys from Vogue Magazine only want to consider what could potentially make you money. And regarding the plus models, you don’t need to think about the numbers of their followers. These ladies have a whole plus size community following them, which can beat the whole Kardashian/Jenner clan fans. Why aren’t you considering putting a plus model on the cover? I am not talking about Ashley Graham or Tess Holliday here, I am talking of more likeable models such as Danielle van Grondelle: ‘Danielle started at the age of 14 in the modeling industry as a straightsized model before breaking out into the plus modeling industry and becoming Holland’s first curvy topmodel. Danielle has been immersed in the world of fashion non-stop, studying fashion design at the Royal Academy of Art in The Hague, The Netherlands. The first Dutch plus size model to walk the New York Fashion week, and has worked all over the world for magazines like Avantgarde,Vogue, Cosmopolitan and many more. A champion of body positivity, confidence, and self-image from day 1, Danielle has been speaking across media outlets on the subject of not being your own worst critic and embracing your own true beauty.’ Danielle is a beautiful and an incomparably curvy model. See our gallery of her below:

What do we need in the fashion industry, more news from the Kardashian/Jenner clan, or do we need some ground-breaking news by making a plus model like Danielle von Grondelle or another plus model the cover of Vogue?

Danielle would be a great match for the first plus model on the cover of Vogue Magazine. Does anyone else agree?

Kind regards,

LYZ LUPO